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PAST EVENTS

READER
COVER STORY
Copyright
(c) 2000 ChicagoReader,
Inc. All rights reserved.
Used with permission.
By
Cheryl Ross with photographs by Marty Perez
The
people arriving at Metro are wearing leather face masks, angel wings,
devil horns. A suburban couple in their late 40s-he's in a cotton
shirt and shorts; she's in a classic dress and pumps-waltz inside
carrying a gym bag and head for the rest rooms. When they emerge
he's in a red rubber muscle T and she's got on a short red rubber
dress and knee-high boots with five-inch heels-she calls it her
"whore wannabe" look.
Ken Melvoin-Berg,
an off-duty Metro security guard who says he's also a "full-time"
psychic and co-owner of a "metaphysical" bookstore, arrives in a
leather hood, chain-mail shirt, and spiked leather G-string.
Cindy DeMarco,
the party's hostess, tells him he can't go in. "It's illegal to
show your butt in public."
He seems stunned.
"Are you being serious?"
"I'm dead serious."
"I'd better
hide my ass."
"You'd better
do something with it."
Melvoin-Berg
leaves but soon returns, still wearing the G-string but with a pair
of rubber shorts underneath.
It's a Saturday
night in late August, the sixth annual Ball of Whacks, DeMarco's
party for the "latex, leather, bitch, butch, kinky drag, fetish
fantasy, glam, Goth, superhero, TS [transsexual], TV [transvestite],
PVC, or uniform" crowd. DeMarco-who's wearing a long black rubber
dress with see-through side panels, straps, and back, all polished
with STP and sprayed with silicone-is offering her guests dancing,
drinks, a latex fashion show, and a "human suspension" act, guys
dangling from hooks in their flesh. "I've always taken it upon myself,"
she says, "that I should show people the things they wouldn't see
otherwise."
DeMarco
is the owner of House of Whacks, which opened six years ago as an
imported-fetish-clothing shop and erotic art gallery. Since then
it has metamorphosed into a latex-wares boutique that sells almost
exclusively DeMarco's own fashion line, House Wears. According to
DeMarco, it's now one of the country's biggest producers of wholesale
latex clothing.
When the shop
opened, few venues around the city threw parties for the fetish
crowd, so DeMarco started hosting shindigs at her shop almost every
month to create demand for her wares. But business is now so good
she's cut back to one big blowout a year.
At this summer's
Ball of Whacks the suburban couple is dancing amid a mostly white
crowd that ranges from kids right out of high school to the retirement
set. The wife says she's impressed by the number of other middle-age
couples at the ball, then points to DeMarco. "You know, she's not
exactly 20 years old anymore either and a size two. So it has a
broad appeal for lots of people for lots of different reasons, which
is kind offun."
The couple
won't reveal their names, but the wife does say she's a health-care
worker whose peers perceive her as "very conservative, hardworking,
extraordinarily straight, and very boring." She says they'd drop
dead if they saw her tonight. The husband says he's "in transition-at
home raising the kids," three teenagers who apparently don't know
about these nighttime escapades. "We've dropped hints," the wife
says, "but they don't want to know." She says that she and her husband
have been married nearly 23 years and that their clandestine outings
helped put the spice back into their marriage. "You sort of play
different roles, and we love it," she exclaims. "Don't we love it,
dear?"
"Yeah," he
answers flatly. "It's more my wife's passion and interest. But we
have a lot of fun together."
In a dressing
room Suzette Schwent is parading around in the House Wears design
she'll be modeling in tonight's show, a see-through rubber leotard
with a slither of black paneling covering her breasts and privates.
She remembers shopping as a teen at a suburban mall with her mom
and trying on a rubber dress. "You love the smell, the feel-everything
about the latex," she says. "It feels like a second skin. It's like
a hug. It's very warm. The only time it's uncomfortable is when
you unzipper it at the end of the evening to hop in the shower,
and then you get a whoosh of cold air. But that's for one second,
and it's fleeting-and you've already had your fun."
Schwent's
boyfriend, Michael Gallagher, a construction contractor, is lounging
on a couch in jeans, a T-shirt, and Doc Martens. Asked what he thinks
of Schwent's taste for rubber clothing, he says, "To each his own.
Whatever they want to do, they want to do it. But it's not alternative
anymore. It's mainstream. They're all followers. They're not leaders."
Ivy Nguyen,
a petite 23-year-old who's come all the way from Oklahoma, is hanging
out in the dressing room attired in a metal bikini top with pointed
nipples, a rubber garter, satin thong, rubber stockings, and heels.
She says she's worshiped DeMarco for years and considers her shop
"one of the best manufacturers of fetish wear you can get-it's like
the DKNY of fetish."
Nguyen says
she became fascinated with the fetish scene after she saw Nine to
Five when she was 12. "The part where Dolly Parton and Lily Tomlin
string their boss up in a harness and put him on a garage door opener-I
loved it! I just liked the idea of women dominating men." She and
her immigrant parents manufacture computer circuit boards at a plant
in Oklahoma City. Her parents don't know about her nighttime life,
but Nguyen wants to open her own fetish shop someday. She says the
fetish balls in Oklahoma are "very, very low-grade" affairs attended
mostly by gay men who use homemade restraints and clothing. "It's
less fashion and more of a lifestyle."
Around 1 AM
the Dallas-based group Traumatic Stress Discipline begins its act.
A guy with 20 hooks jabbed into his flesh, from his upper to his
lower body, hangs spinning in midair from ropes attached to the
hooks. Two men on each side of him dangle from hooks in their backs.
The 400 or so spectators sway, cheer, or just watch. On the dance
floor a woman leans over and spreads her ample cheeks while another
partygoer gives them a slow, hard whacking. The suburban couple
heads for the door. "It's not my thing," the husband says, laughing.
At
about 2 AM the House Wears fashion show begins. The women prance
about the stage in rubber outfits, everything from a Victorian corset
to a short black skintight dress with see-through side panels. The
crowd cheers. DeMarco and her staff take the stage, and DeMarco
bows. Later her employees present her with a dozen red roses.
House of Whacks,
at 3514 N. Pulaski, is in a storefront on a block with a dental
office and laundry and across a busy street from a funeral home.
The windows are covered with wood, and the whole facade is painted
black. The only sign that the shop is here is the abbreviation HOW
on the mailbox. You have to ring a buzzer to get in. Inside the
small showroom are mannequins in rubber wear, a display case with
House Wears catalogs and flyers from the annual ball, and two large
dressing rooms behind black rubber curtains.
On one clothing
rack hangs a pair of what DeMarco calls "clit-stim"panties, red
rubber undies featuring bumps along the crotch ($49). She saysthat
item is available only by special order, that her line focuses more
onfashion. Other racks hold garments such as transparent thong underwear
formen with a front zipper ($40) or without ($35), muscle-man T-shirts
with azipper ($79), women's flared short skirts ($99), and cat suits
($339). Most of the items are two-tone, often black with pearlized
panels of blue, pewter, purple, red, or green.
DeMarco is
wearing an above-the-knee tank-top dress in black cotton. She admits
that most of the things in her closet at home are black cotton,
though she does love the way rubber feels. "Like a good pair of
boots makes you feel, but different," she says. "Because with rubber
you also have this physical thing going on. It's more purely exhibitionism.
I like to dress up in it and look good. But now the shop has become
so much work that it's so rare that I get to do that."
She has one
large but difficult-to-read tattoo that looks like an intricate
piece of jewelry on her back; on close inspection it spells "scrutiny."
"I designed it so that you would have to scrutinize it to read it,"
she says. "I wear it because I have to bear it every day of my life-so
I can literally bear it. I can bear it on my back, but I can bear
it in my business or however. Everything I do is scrutinized."
DeMarco offers
around 100 designs in numerous colors and in sizes ranging from
extra small to extra-extra large. Most of her sales come through
her catalog or through her Web site. Almost all the clothing is
made to order. "People get really upset when they call and want,
you know, a purple cat suit in a size medium," she says. "And they're
like, 'You don't have it?' No, we have to make it."
She
also offers made-to-measure services for customers who aren't standard
sizes, and she recently started doing custom designs. Two of her
newest employees are costume designers; she'd never before hired
staff who had any design training because she thought it would be
a hassle to retrain them-she learned what she knows through trial
and error.
DeMarco opens
her doors to the public one day a month and by appointment, with
a $100 deposit. (The business is listed in the phone book under
House Wears not House of Whacks because, she says, "I don't want
to get wankers.") She limits her hours because it's an ordeal to
open the store. Mannequins have to be dressed and polished with
STP. Every outfit that's tried on must be repolished to remove fingerprints
and smudges. And customers who want a custom fit or design require
a lot of personal assistance.
Most clients
are between the ages of 25 and 55, and at least 60 percent of them
are men. "Here's the tricky thing," DeMarco says. "A lot of the
men are cross-dressers, so we sell about the same amount of men's
as women's clothes-maybe more women's." She says many customers
are business owners, but she's also seen doctors, lawyers, plumbers,
truck drivers, and accountants. "They're usually people who are
making some kind of decent money, because it is not a cheap hobby.''
Ninety-five
percent are white. "As much as I love my customers, I have to attribute
that to our uptight society," says DeMarco, who's mostly Italian
and Irish. "The same guys that are making corporate decisions, CEOs,
are the same ones who are going to dominatrices to get a spanking.
These people who are really nasty during the day are the ones who
are going to the dominatrix's at night to somehow rationalize their
behavior. But also I think white people are really uptight about
sex in general-more so than like anyone." Then she points out that
many House Wears customers buy her clothes to wear to parties, clubs,
dinner, or the theater. One woman bought a black rubber dress to
wear to the opera.
No one with
a latex fetish has ever worked at the House of Whacks. "It wouldn't
work," DeMarco almost screams. "They'd be sidetracked. I've got
like slaves that call up, and they're like, 'I just moved here.
I'm slave Bob from New York, and I was wondering if you could use
any help.' I'm like, 'No, I'm sorry. Thank you very much.'" She
laughs. "The more you want it, the less you're going to get it!
The slave mentality is-if you're a slave technically you should
go to a dominatrix and pay. And some of these slaves are cheap-you
can ask dominatrices. What they'll do is they'll offer to do stuff
because they don't want to pay. And that's a whole other world that
I am really not a part of."
DeMarco
says she's also had calls from slaves who want to start sexual conversations.
"'Mistress so-and-so says I have to buy blah, blah, blah, blah for
her.' I'm like, 'OK, fine. What size?' I won't get into their head.
Sometimes that's what they want, but that's not why I won't. I won't
because I am in the retail-clothing business. I'm not going to do
it without getting paid $100 bucks an hour like the dominatrix does."
When DeMarco,
who just turned 35, was three her parents moved the family from
their Humboldt Park two-flat to a house in Northlake. Her father,
a truck driver, and her mother, a part-time waitress, divorced about
two and a half years later. DeMarco and her brother were sent to
live with their mother's parents in Wisconsin while their mother
worked and took college courses in accounting.
About a year
and a half after the divorce, when DeMarco was about seven, she
and her brother returned to their mother, who'd moved back to the
city, and for the next five years lived with their mother during
the school year, going back to their grandparents in the summer.
Her mother was constantly moving, and each fall DeMarco found herself
in a new school, trying to adjust to a new group of kids. When DeMarco
was 12 her mother settled just a block and a half away from the
storefront DeMarco would later turn into the House of Whacks. "I
used to come to this store when I was a kid, when it was a hardware
store," she says. "I was also in here when it was a flower shop,
running over for last-minute Mother's Day flowers."
DeMarco
had a wild streak even then. She recalls that in eighth grade she
helped persuade most of her class to skip a half day because the
school wouldn't allow them to have a party. About 20 kids went to
one of their parents' houses, got into the family liquor cabinet,
and got caught. "I really don't think I pioneered the whole movement,
but for whatever reason, the principal did," DeMarco says. "I just
remember my mother saying, 'Why do you always have to be a follower?
Why can't you be a leader?' That stuck in my head. I was like, 'I'm
not a follower. Did you miss what just happened here?'"
At Lane Tech
DeMarco studied commercial art and graphics. She also began working-selling
hot dogs at a fast-food joint, filing for the printing company where
her mother worked, answering phones for another printing company.
Her friends tended to be the unpopular kids, who saw themselves
as outsiders too. "I was always getting harassed for wearing stovepipe
black pants and new-wave-whatever," she says. "I didn't necessarily
want to look different, but I always wanted to just be what I wanted
to be." She also got harassed because she had large breasts. Boys
yelled at her in school, and men made remarks when she walked down
the street. She would cross the street just to avoid them, and when
she was 18 she bought a car largely so she wouldn't have to walk
in public so much (she's since had breast reduction surgery).
DeMarco got
a small state grant to go to Wright College, and she took outside
classes in such things as graphics. She also went on working part-time,
answering phones and making appointments at a hair salon, taking
care of a multiple-sclerosis patient, and teaching aerobics.
On vacation
in London in 1984, DeMarco bought some punk clothes, and when she
wore them back in Chicago people chased her down the street to find
out where she'd found them. "It was nothing you didn't see here
ten years later," she says, "but you sure weren't seeing it then."
It occurred to her that she could import and sell the clothes, and
in 1985 she and her friend Brian Cathers went to London to buy more.
They sold their finds out of Cathers's Wrigleyville apartment, then
in 1986 they opened a weekend-only boutique, Dressed to Kill, at
Belmont and Broadway. They sold some rubber clothes, but mostly
they sold vinyl as well as items such as bondage trousers and "political-statement-type
T-shirts-your basic radical sort of clothing.''
She
and Cathers managed to book a few fashion shows at Limelight, where
DeMarco was then working as a mail room manager and publicist, and
people later came by to check out the shop. The money they made
paid for partying and clothes-"which is all we really needed," says
DeMarco, "because we still had our full-time jobs."
They moved
to a storefront at Broadway and Patterson in the summer of 1987,
but DeMarco didn't like that it was open to anyone and everyone.
A lot of people, she says, "acted like idiots. They can't just come
in and look at the clothes. They have to act like morons and impress
their friends by yanking on the clothes." Then Cathers got hit by
a car and was laid up in the hospital. In December the shop closed.
"It was like Sid and Nancy," DeMarco says. " It was very intense
while it went on and then it ended rather abruptly."
By then DeMarco's
job at Limelight included party promotions, and she threw her first
fetish party. She left that job not long before Limelight closed
down, on New Year's Eve 1988, then held several other jobs at clubs
where she organized fetish parties. She worked as promotions director
for the Riviera, did freelance promotions at Clubland, sold printing
services to businesses, was a production manager for a printing
company, and managed an adult clothing and toy shop. She also did
promotions for the China Club. "I think they just had me there so
they'd have a girl working there," she says. "I found out that the
security manager was making like twice what I was making, and he
was doing a quarter of the work. It was just really sexist, to the
degree that one day I yelled at the guys, 'Do I have to put on a
strap-on to get you people to listen to me?'"
She says she
wound up doing a lot of drinking and "self-medicating." Finally,
in the summer of 1992, a psychiatrist put her in a hospital for
a couple of days, and she learned that she suffered from bipolar
disorder. "It was just to the point that it was too much," she says.
"The crashes were way worse than the highs. So I was like, you know
what? I've got to do something." She quit the club. "They called
me and they're like, 'You can't do this-we have this big show.'
And I said, 'I'm doing this!'"
DeMarco went
back to one of the printing companies as an estimator, the person
who figures the cost of a printing job. Then the owner died, and
she suddenly found herself reporting not to the CEO but to a middle
manager-something she claims no male estimator had to do. "They
were trying to get rid of me," she says. "I was like hysterical,
I was like crying in the bathroom. I couldn't go to work. I was
really a mess. I'd call in sick, and they'd yell at me that you
can't call in sick unless you speak to your supervisor."
DeMarco's mother,
by this time the personnel director for another printing company,
advised her daughter to let the company fire her, and in early 1993
it did. She threatened to sue but settled with the company out of
court; the money "wasn't any great shakes."
By then she'd
decided she'd never work for anyone else again if she could help
it. She knew two businesses well enough to tackle on her own, so
she tossed around the idea of opening either a printing company
or a fetish shop. She settled on the latter. "Men are more polite
[in the fetish world] because they have more respect for the women,''
she says. "Because of the dominant female figure maybe?" She also
thought it would be a way to turn the tables on all the men who'd
been jerks to her and who'd yelled obscenities at her. She saw herself
laughing all the way to the bank.
The name House
of Whacks came to her in a dream. "I thought, it's perfect, because
it's house of, like House of Chanel."
In March 1993
DeMarco flew to London and returned with a bundle of outfits bought
on credit and several potential business deals with latex-clothing
manufacturers. Using cash advances from eight credit cards, she
rented a small space at 1800 W. Cornelia, and on July 1 she opened
for business. She planned to do all the work, though her mother
had agreed to help with bookkeeping. In addition to the rubber clothing,
she offered works by local fetish artists and items such as restraints,
handcuffs, biting bits, and gags. The store was open only on Saturdays,
but for the opening DeMarco threw three days of parties and fashion
shows featuring store merchandise. She would continue throwing parties
almost every month, pulling in fetishists and the simply curious.
DeMarco put
her graphics skills to use designing a catalog of black-and-white
photos of models wearing her clothing in provocative poses. On the
first page was her riff on "So You Want to Be a Rock 'n' Roll Star,"
and the photos illustrated the song's lyrics. "If you know the song
and sing it in your head, the pictures tell the story," she says.
"But nobody got it but me.'' She sold hundreds of copies for $10
each.
On the store's
first anniversary DeMarco threw the first Ball of Whacks at Metro.
She recalls that about 200 people came for the music, staged S and
M scenes, and silent auction of merchandise she and other businesses
had donated. She took in a few thousand dollars, some of which was
donated to a group of people in London who'd been arrested for having
consensual S and M sex in their homes.
A month later
DeMarco was at her shop waiting for a friend to give her a ride
to a wedding reception. At the last minute the friend called to
tell her that a man she'd never met, Ken Fank, would be picking
her up instead. DeMarco told Fank, a forklift operator for Consolidated
Freightways, that she liked hanging out at the Chicago Eagle, a
gay leather bar where one of her friends worked, and asked him if
he wanted to go with her that night. He said yes. "That was the
first test that he passed," DeMarco says. "We just hung out that
night, and then we went on one date for Indian food. And that was
it." A week later they were a couple.
Several weeks
later Fank's leg was shattered in a motorcycle accident, and he
landed in the hospital for several weeks. DeMarco constantly sat
by his bed, often working on her business. When he was discharged
he moved into her apartment.
The next spring
DeMarco and Fank were picking up her depression medication. Fank
pointed out that she'd pay much less for it if she were on his medical
insurance. "I said I know, and we were like, hey, we should just
get married," she recalls. "And that's how it happened-because of
insurance. But it was funny. When I told my doctor he goes 'People
only started marrying for love in the last 100 years, Cindy. It
makes total sense.'"
They decided
to get married on the same day as the second annual Ball of Whacks.
DeMarco says, "I was like, I'm not throwing two parties like this
in one year."
They were married
by the friend who'd sent Fank to give DeMarco a ride, who had a
mail-order certificate allowing him to officiate. At the wedding
half the room was in traditional clothes, the other half in fetish
wear. Fank wore all rubber-black tux, white shirt, and red vest.
DeMarco wore a Marie Antoinette wig and rubber-a red-and-black corset,
a hoop-wire miniskirt, a train, thigh-high red boots, and a jacket.
The wedding clothes were all her own creations. She and Fank exchanged
black rubber wedding bands, and that night they briefly appeared
at the ball.
House
of Whacks was doing reasonably well. DeMarco had dropped the restraints,
handcuffs, bits, and gags. "You can get those anywhere," she says.
And she'd cut back on the erotic art because it wasn't selling.
But the high-end imported clothing was, and she needed more space.
By the spring of 1995 the business moved to 4017 N. Damen.
To attract
new customers, DeMarco kept trying new things. Some ideas, including
rigging up a television to show fetish videos in the store, were
quickly dropped. "We'd get like geezer perverts in there who would
just sit and watch. It was like, 'OK, we've got to stop the video
thing.'" She also put out a second House of Whacks catalog, "An
Adult Garden of Perv Verses...and other Nursey Rhymes." The cover
showed a "nurse" in a rubber zip-front dress, mask, apron, stockings,
and heels. The back cover showed her from the back, standing between
the legs of a "patient" on a stirrup table. Inside were photos that
showed, among other things, a man in a burgundy zip-front dress
and platform shoes with the caption "Mary, Mary, quite contrary"
and a blindfolded, rubber-leotard-clad woman with her arms and feet
tied above the caption "Good night, sleep Tight." DeMarco sold thousands
of the $20 catalogs.
She now had
a part-time sales associate, a full-time "boy Friday,'' and a full-time
office assistant (Fank tried helping make the clothes, but he didn't
have a knack for it). All the help gave her time to think about
new directions for her store. Unhappy that she couldn't always provide
customers with the clothes they wanted or get them on time, she
decided to try her hand at designing and making her own rubber-clothing
line.
DeMarco had
only a liberal arts degree and no one to show her how to make the
clothes. She started testing things to figure out how they worked.
"How can I apply this glue? How can I be sure that this won't fall
apart? How can I cut a pattern? I don't even know how to make a
pattern."
A rubber-clothing
manufacturer agreed to tell her what glue to use-what she now calls
her "superspecial secret-sauce glue"-and how to use it if she would
help the company produce a catalog. But the company used a thicker
latex than she did, and when she used its gluing method with her
material she wound up with bumps. Eventually she found a way to
apply it with foam brushes. The manufacturer also showed her how
to cut rubber with large upholstery shears, but that method didn't
work for DeMarco either, because the shears made nicks that could
lead to tears. She finally started using a rotary cutter. "I don't
think I'm a pioneer in that," she says. "I'm sure everyone in Europe
has been doing that for years, but I had to figure it all out for
myself." She also developed hard plastic pattern templates because
her paper patterns kept getting sliced up.
DeMarco
sold her House Wears designs for less than her imports, figuring
that if they cost less people would buy more. She was wrong. They
bought about the same number of items they had in the past, but
instead of spending $250 they spent $100. Rather than raise prices,
DeMarco decided to create and sell more of her own designs.
DeMarco says
she and her employees were making her line in "really tiny spaces,
all on top of each other." In spring 1996 they moved to the storefront
on Pulaski, which had double the room of the Damen shop.
About this
time DeMarco discovered she was pregnant. She decided she had to
start using her time-and her employees'-better. She'd stopped carrying
the erotic art and the outside clothing lines, though she still
sold accessories-gloves, stockings, hoods-from a Denmark-based company.
Now she dropped the full-blown catalogs in favor of a one-page brochure
showing about 20 of her designs, and she stopped throwing the monthly
parties. But that summer she did have a third annual ball.
In December
Maxine "Max" DeFank was born. About a week later DeMarco went back
to work.
In 1997 she
began hitting the trade-show circuit in an effort to build up a
wholesale clientele. She had two new assistants constructing, polishing,
and packing clothes, and one of them, Edith Muniz, had an eye for
what would sell. DeMarco recalls a loose-fitting shirt she'd designed.
"Everybody does all their latex supertight and I was like, it's
such pretty fabric and such nice material-it drapes and hangs so
well. Edith came in to work. I held it up and I go, 'What do you
think?' And she's like, 'You are so going to sell that shirt.' And
she was so right. A lot of big guys want to wear something but don't
want to look fat or be uncomfortable. Little tiny guys like that
shirt."
By early 1998
her business was only breaking even. She says she was so busy keeping
the shop afloat, teaching her new employees how to make clothes,
and building up wholesale accounts that she didn't have time to
develop her line, which was then at about 60 pieces. Still, by that
fall she'd jumped from 15 wholesale accounts to around 50, and her
store began to turn a profit.
DeMarco is now
doing so well that she has almost completely paid off all the credit
cards she used to start her business. This year she added 35 designs
to her collection, bringing her basic line to just under 100.
All the clothes
modeled at this year's ball were DeMarco's concepts, but her employees
helped develop them. "Cindy would come up with what she wanted,"
says Erin Gardner. "I would go draw it up and say, 'Is this what
you're looking for?' We would sit down and talk about it. She goes,
'I want to do a suit. Here are pictures.' I'd bring her research
material, and then I would go home and sketch it out for her. She
would go yes, no. We would make changes. Then Jess [Kelley] would
pattern, figure out how it would work best.''
Business has
been so good that DeMarco decided to hire a service to take calls
when her shop was closed, but two companies refused to take her
as a client. She thinks they were scared off by her Web site and
her merchandise. She put a long, detailed message on her answering
machine.
One
afternoon Fank brings Max, who's nearly three years old, to the
shop. She bounds in wearing a red dress sprinkled with bumblebees
and licks her mother's shoulder. Her mother laughs. "Since I got
married and had the baby," she says, "it's pretty hard to be depressed."
Fank, who works
nights and watches Max during the day, frequently brings her to
visit DeMarco. To the little girl the latex clothes are things out
of fairy tales. "She sees the ball gown and goes, 'Cinderella dress!'"
says DeMarco, adding that she'd never dress her child in the kind
of clothes she sells. Then she says, "But just think of the great
Halloween costumes she's going to have when she's older. When she's
older."
In 1997 DeMarco's
annual ball was on a boat that cruised the Chicago River, and in
'98 it was at the Park West. Plenty of other venues around the city
are also now open to having fetish functions. "There's this dungeon,
that dungeon, this gallery, that gallery," DeMarco says. She thinks
she can take some credit for the change. "There are things to go
to now, so we sort of accomplished what I wanted to. I wanted places
for people to go to wear the clothes."
Asked whether
she thinks the latex crowd has become mainstream, as Suzette Schwent's
boyfriend claimed, DeMarco says indignantly, "Look at what we have
to go through to get them all together for the ball-God! They come
from Oklahoma City, New York, Japan. Somebody was also in from England
because they heard about it."
But she wouldn't
mind if latex became mainstream. "I want to start sending things
out to theaters," she says. "I want to send stuff out to record
labels. Cirque du Soleil should be wearing our clothes. Ice skaters
should be wearing our clothes. There's all kinds of performance-type
areas, theatrical or whatnot, that our clothes would fit. It's fun
to wear to clubs and this and that and the other. I really want
to take rubber out of the gutter and put it on the street."
Copyright (c) 2000 ChicagoReader,
Inc. All rights reserved.
Used with permission.

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